Mini programs and public account ecology of a local life service brand
Appointment + member + public account linkage to build a closed loop for private domain operations
Project background
Customers provide local living services and hope to use Weixin Mini Programs and public accounts to build private domain traffic to improve appointment efficiency and customer stickiness.
Demand and challenge
- services/venues make online reservations, reducing the
- linkage between stored value of members queuing at the store, points and public account messages
Solution
We have developed reservation Mini programs for them to support online service/venue reservations, calendar scheduling, and check-off at stores; member stored value, points, coupons and public account template messages are opened to realize check-out and re-purchase reminders; and a visual operation background is provided.
Implementation results After the
launch of Mini programs, the proportion of online reservations exceeded 70%, and queue loss was significantly reduced; private domain members continued to grow, and the repurchase rate increased by 35%, providing the brand with customer assets that can be reached repeatedly.
Customer feedback
"Customers make reservations online, stores no longer have to write schedules by hand, and repurchases also rely on automatic reminders from Mini programs. "
Project highlights
- Online reservations reduce queue loss of members at stores
- + public account linkage, private domain repurchase improves
- visual background, easy operation
service coverage and business
Tiantian Technology has long provided corporate website construction-related services to all parts of the country and surrounding areas, including local life service brands, Weixin Mini Programs development, e-commerce systems, SEO optimization and GEO optimization, etc. With localized response, remote delivery and transparent pricing, we help companies across the country gain online customers and grow their brands.
If you need services related to corporate website construction, please call 180 2263 1945 for free consultation to obtain exclusive plans and quotations.