Weixin Mini Programs and Member Marketing of a Chain Restaurant Brand

The background customer of the project

is a chain catering brand with multiple directly operated stores. It hopes to accumulate private domain members through the WeChat ecosystem to improve the efficiency of ordering meals and customers 'repurchase.

Demands and challenges The

• entire process of customers ordering food at the store, takeout delivery and member value storage
• is opened, combining Weixin Pay and public accounts to achieve online and offline linkage marketing
• . The store can manage dishes, inventory and members in a unified manner in the background

Solutions

We have developed Weixin Mini Programs for customers, covering functions such as scanning codes at tables, ordering takeout orders, member value storage, points mall, coupon verification and other functions; open up Weixin Pay, template messages and public accounts, and support automated operations such as birthday marketing and membership days; the backend provides unified management backend and data signage for multiple stores.

The implementation results of the

Mini programs have accumulated more than 20,000 registered members in the three months since they were launched, and the proportion of online meals has increased from 0 to 35%. Through member value storage and repurchase activities, the repurchase rate of regular customers has increased by 40%, and store labor costs have dropped significantly.

Customer feedback

"In the past, we relied on issuing leaflets to attract new products, but now Mini programs automatically accumulate members, and repurchases and referrals are now available, which is a lot of worry. "

Project highlights

• The entire process of ordering food, takeout, storing value, and marketing is closed-loop with
• deep access to public accounts and Weixin Pay. Private domain operations are smooth
• and multiple stores are unified. Management is efficient and worry-free

service coverage and business

Tiantian Technology has long provided services related to corporate website construction across the country and surrounding areas, including chain catering brands, Weixin Mini Programs development, e-commerce systems, SEO optimization and GEO optimization. With localized response, remote delivery and transparent pricing, we help companies across the country gain online customers and grow their brands.

If you need services related to corporate website construction, please call 180 2263 1945 for free consultation to obtain exclusive plans and quotations.